ABC Network in the USA has aquired Mentorn’s documentary, Katie: My Beautiful Face, it was announced today (FRI).
ABC dedicated an episode of its popular news magazine programme, "20/20" to Katie’s story on January 8th at 10pm and it was watched by 7.8 million viewers.
As well as using footage from the initial Mentorn documentary, ABC’s "20/20" presenter Elizabeth Vargas travelled to the UK to update viewers on Katie’s progress. Elizabeth interviewed Katie and her family; spoke to her surgeon Mr Jawad and to her friends.
Managing Director, Mentorn International, David Leach said: “We’re delighted to continue our successful relationship with ABC. Their "20/20" strand has an established journalistic reputation and we are pleased to be working with them on this project to bring Katie’s story to an international audience.”
Notes to Editors
Katie: My Beautiful Face achieved the highest ratings of 2009 for Channel 4’s Cutting Edge strand with 3.5 million viewers watching. The response was so remarkable that Channel 4 commissioned Mentorn Media to produce the Alternative Christmas Message with Katie and prompted Katie to set up the Katie Piper Foundation to help other burns victims.
Katie: My Beautiful Face followed Katie Piper, the victim of a vicious acid attack, who waived her anonymity and shared her story for the first time.
For further information please contact Louise Plank on 020 8995 3936 or lou@plankpr.com