Ultimate School Musical, a format launched by Mentorn International at MIPCOM 2008 has been optioned around the World, it was announced.The format is now in development in eleven countries, including Denmark, France, Italy, Sweden, Netherlands and Portugal as well as Spain and Australia, New Zealand, Norway and Finland, and discussions are ongoing with many more.
Among those optioning the format are: TV 2 in Denmark, Endemol in France, Sony Entertainment in Spain and Mastiff in Norway and Finland.The hit reality series was first produced by Mentorn Media for Sky One in the UK. Hosted by Denise Van Outen the programmes followed ordinary teenagers from a school as they are set an extraordinary challenge - to put on a musical production to a professional standard in just six weeks.
David Leach, Managing Director of Mentorn International, said: “This show was undoubtedly the biggest hit format for us at MIPCOM. It is a superb family entertainment show, an irresistible mix of docu-soap and showbiz, with a feelgood factor. There are real life stories and jeopardy as we see whether the school children can pull off such a massive challenge, with all the glitz and glamour of a hit musical.”
Notes to editors:Mentorn International is the distribution arm of Mentorn Media and Mentorn USA, leading independent producers in the UK and North America, with successful International formats, and, award-winning programming for the UK and worldwide. Mentorn International sells formats and licensed programmes including reality, entertainment, factual entertainment and factual genres.For further information please contact Louise Plank on behalf of Mentorn Media on 020 8995 3936 or lou@plankpr.com